The Inventory section is where you choose the publishers and channels your campaign will run on. Inventory selection happens in two steps, giving you both simplicity and control.
Step 1: Select an Inventory Package
Start by choosing one of eight inventory packages.
Each package:
Includes a predefined mix of publishers and channels
Has its own CPM, based on the quality and composition of the inventory
Selecting a package establishes the base inventory for your campaign.
Step 2: Refine with Include / Exclude
Once a package is selected, it loads into the Include / Exclude component.
Here you can:
View all publishers and channels included in the selected package
Exclude specific publishers or channels you don’t want to run on
Fine-tune your inventory mix without starting from scratch
You can only exclude inventory at this stage; included inventory is inherited from the selected package.
Approval timelines
How quickly your campaign can go live depends on the inventory you choose:
AdCloudIQ inventory: approved within 1 business day
Premium publishers like Hulu, Disney+, Paramount+, Peacock, Discovery+ and HBO Max: 2–4 business days, because these publishers run their own approval process. See Specialty Publisher Requirements & Approval Timelines for details.
Deliverability Score
As you refine your inventory, the Deliverability Score on the right side of the platform updates in real time.
This score indicates:
Whether your inventory selection supports efficient delivery
If your exclusions are narrowing the available supply too much
If the Deliverability Score drops, consider loosening exclusions or selecting a broader package to improve reach.