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BI and Analytics Platforms

Connecting to BI tools (Looker, Tableau, Funnel.io, Power BI, & More)

Our platform supports integration with a variety of business intelligence BI and data visualization platforms, including Looker (Google Cloud), Funnel.io, Power BI (Microsoft), and other tools that connect to Snowflake. This allows you to incorporate campaign performance data into your existing reporting environment for unified, cross-channel analysis.

How It Works

We deliver campaign data via Snowflake Secure Data Share, a scalable and privacy-safe method for sharing data directly into your data warehouse.

Once the data share is established, your team can connect your preferred BI tool to the Snowflake environment to visualize and analyze campaign data alongside your broader marketing and business data.

Supported BI Tools

If your BI tool can connect to Snowflake, it can be used with campaign / reporting data. Common supported platforms include:

  • Looker (Google Cloud)

  • Funnel.io

  • Power BI (Microsoft)

  • Tableau

  • Other Snowflake-compatible BI tools

Setup Instructions

  1. Provide Snowflake Details
    Share your Snowflake account identifier and relevant details with your system admin. See here for Snowflake instructions

  2. Data Share Creation
    We will create and grant access to a secure Snowflake data share containing your campaign data.

  3. Connect Your BI Tool
    Configure your BI platform (e.g., Looker, Funnel.io, Power BI) to connect to your Snowflake environment.

  4. Build Dashboards & Reports
    Use your BI tool to model the data, create dashboards, and integrate campaign reporting into your existing reporting framework.

Tool-Specific Resources

For additional guidance on connecting your BI tool to Snowflake, refer to the following documentation:

Support

Our team will work directly with your data, analytics, or engineering contact to ensure the Snowflake share is properly configured and validated, and to support a smooth integration into your BI environment.

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